We all know ideas and information spread through word of mouth. But according to Berger, the key to making things really popular happens long before it’s discussed at the water cooler or «liked» online. It starts with the message. Drawing on his groundbreaking research, he explains that there are six key steps that make products or ideas contagious. Those «STEPPS» — Social Currency, Triggers, Emotion, Public, Practical Value, and Stories — will help any product or idea spread like wildfire. Surprisingly, Berger also reveals just how little word of mouth is generated online versus elsewhere. Whether you’re a public health official trying to get the word out, a small business owner trying to get your restaurant to catch on, or a manager at a big company trying to make your product popular, Berger’s findings will help you craft products and messages that people will share.
Calificación del video: / 5
10 thoughts on “Jonah Berger: «Contagious: Why Things Catch On» | Talks at Google”
Deja una respuesta
Lo siento, debes estar conectado para publicar un comentario.
8:21 Ha, a Bill Cosby reference in 2013, different times…
Great !
what kind of shoes is he wearing !?!?
#legindary
Great video
Nipssey Hustle
So long
Very interesting and engaging video! Did not seem to be 40 minutes long at all. Thanks for sharing!
Great little presentation for the beginning of the book. Basically a summary of Chapter 1 with some fun throw ins. I recommend every one to check out Jonahs website and get the full book though. Some really helpful stuff there!
Received Jonah's book 'Contagious' from Santa. A fantastic read!